Tuesday, December 4, 2007

Hungry for milk shakes?

The rage in the young teenage crowd is a website known as Miniclip.com. The site allows kids and teens to play free Flash-based video games online. Here's one of the games my younger brother-in-law showed me.



http://www.miniclip.com/games/milk-shake/en/

The game allows you to be the driver for a milk home delivery service. The goal is to deliver as many unbroken bottles of milk to customers while weaving in and out of busy traffic. After playing it once, I'd have to say it's addictive.

Examples like this show that dairy has a lot of "good will" built into its image. Producers in the past have built that good will. We're all grateful for that gift. However, we can't ride the enthusiasm of the past alone. Young producers must help share the benefits of dairy with today's consumers.

Share this link with your children, friends and colleagues, especially any adolescents you know. They're the group that will influence how much milk is purchased in the upcoming decades. Playing games like this one will put them in front of milk's image, and hopefully give them a positive (fun) experience with our industry's primary product – milk.

-dairyeditor

1 comment:

threecollie said...

Some of us who love Miniclip are just a tad beyond the teen aged years. I have played Milk Shake and also thought that it was good stuff for our industry. I also agree that we all must do all we can to promote our industry and polish our image.
I like your blog BTW and will link if that is okay with you.